Vatican – 2013
Culture is an essential component to improve the synergy between production factors and decision-making powers; it acts as a bridge between the human resources of a company, especially if it is multinational operating on two continents or at planetary level. North Africa and the Middle East represent a market of over three hundred million inhabitants just a few hours away from Italy but which receives little investment attention outside the energy field. It is necessary to develop a strategy to favour the expansion of our medium enterprise towards these markets with a profitable return for the actors in terms of development of the exchange area, of the African society in this case Arab society, and of return on investment.